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LOLA’s commitment to sustainability drives conversion and engagement from younger audiences.

About:

LOLA was founded by women to create period care, vaginal care, and sexual wellness products with clean ingredients based on the principles of quality, transparency, and sustainability.

Challenge:

In addition to their commitment to clean products and education around period, vaginal, and sexual wellness, LOLA wanted to communicate their further-reaching commitments to sustainability while creating a community of environmentally conscious consumers.

Solution:

In order to do so they leveraged their paid social media channels to spread awareness outside of their existing following.

Result:

Sustainability-focused ads resonated strongly with audiences aged 18-34, driving 58% of total purchases. This younger demographic prioritizes holistically sustainable and eco-conscious purchase decisions. The availability of a carbon-neutral shipping option serves as a powerful incentive for first-touchpoint purchases.

About

Their mission is deeply rooted in the principles of quality, transparency, and sustainability.

LOLA, a brand founded by women, was created to address the need for more transparency in women’s health. Started as a passion project, founders Jordana and Alex were curious whether women would be interested in a tampon product made from healthier and cleaner ingredients.

Recognizing the importance of clean ingredients, LOLA has redefined the narrative around feminine products, placing emphasis on both the well-being of women and the planet.

By weaving together innovation and a commitment to environmental responsibility, LOLA stands as a beacon of empowerment, offering products that align with the values and needs of today’s conscious consumers. Through their thoughtful approach, LOLA seeks to foster a community where women can embrace their health and wellness with confidence and pride.

Challenge

Beyond their dedication to clean products and education on clean products and education around period, vaginal, and sexual wellness, LOLA faced the challenge of extending their commitment to sustainability to a more broad audience. As champions of environmental responsibility, they aspired to build a community of like-minded, environmentally conscious consumers. The challenge lay in communicating this overarching vision and fostering a sense of shared responsibility among their audience.

Solution

To address this challenge, LOLA strategically utilized their paid social media channels to extend their message beyond their existing following. By leveraging these platforms, they sought to raise awareness about their multifaceted commitment to sustainability and to cultivate a community that values both personal well-being and environmental consciousness. They strategically featured EcoCart to foster the sense of shared responsibility with their shoppers and further establish their commitment to transparency, education, and planet friendly practices.

Result

The results were remarkable. Sustainability-focused ads proved highly effective, driving conversions from the first touchpoint, especially resonating with the 18-34 age group. Notably, 58% of all purchases stemmed from this demographic, with 51% attributed to user-generated content. This demographic, driven by a desire for holistic sustainability and eco-conscious choices, found LOLA’s messaging compelling. The introduction of a carbon-neutral shipping option emerged as a strong incentive, further propelling purchases at the initial touchpoint. LOLA’s strategic approach not only garnered sales but also solidified their position as a brand that resonates with a new generation of consumers committed to both personal and planetary well-being.

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