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LSKD teamed up with EcoCart to create a month-long giveaway during Earth Month.

About

About LSKD (Loose Kid)

LSKD is more than a brand; it’s an Australian-owned and operated force that transcends traditional sportswear. Founded in 2007, LSKD takes pride in crafting high-quality, functional sportswear infused with a street aesthetic. Far from being complacent, they constantly challenge the status quo, evolving with an unwavering commitment to being 1% better each day. Drawing inspiration from the restless influencers of style, LSKD not only shapes the future but embodies a culture of perpetual transformation.

Challenge

In their pursuit of excellence, LSKD faced the challenge of creating a meaningful event during Earth Month that could unite their community in collective action for the planet. The goal was not just to sell products but to make a tangible impact by fostering environmental responsibility among their customers.

Solution

LSKD devised a powerful solution. During a specific timeframe, every shopper making a purchase and opting to offset the carbon emissions associated with their order through EcoCart became part of a larger movement. This collaboration with EcoCart allowed customers to extend their impact beyond the act of shopping and actively contribute to environmental sustainability.

Result

The outcome was truly transformative. Across LSKD’s US and Australian websites, an impressive 70% adoption rate was achieved. This translated to 17,664 orders placed through various channels, including the LSKD ecommerce site, mobile app, and retail points of sale. Remarkably, over 2 million pounds of CO2 were offset throughout the campaign, underscoring not only the brand’s influence but also the collective power of a community committed to making a positive difference for the planet. This initiative not only elevated LSKD’s profile but also exemplified their commitment to being a catalyst for positive change.

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