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Nomad Goods Achieves Carbon Neutrality By Engaging Customers

About:

Nomad Goods is a Santa Barbara based consumer electronics and lifestyle products company that started as a Kickstarter project in 2012.

Challenge:

Nomad was looking for a way to engage their customers to join them in ensuring their business had as little of a carbon footprint as possible.

Solution:

Nomad decided to leverage EcoCart as a way to communicate their sustainability goals to their customers while engaging them to help achieve said goals through a carbon neutral order option.

Result:

Nomad saw more than 30% of their customer base adopt carbon neutral orders almost immediately after implementing Ecocart into their checkout experience.

About

Nomad Goods aims to operate as sustainably as they possibly can with their given resources.

Nomad Goods is a Santa Barbara based consumer electronics and lifestyle products company that started as a Kickstarter project in 2012.

The three co-founders came together based on a shared love for adventure and minimalism, which of course directly correlates with operating sustainably. Their initial idea was to create a discrete charging device that was easy to take along on adventures. That, of course, has since evolved into a wide assortment of products today, and with that growth the Nomad team has ensured they maintain their focus on sustainability.

Challenge

Nomad has consistently aimed to operate as sustainably as they are able to, which led them to becoming carbon neutral certified early on. But with the ebb and flow that is running a business, Nomad found it difficult to consistently carry the financial burden of maintaining their carbon neutrality status.

After some brainstorming, the Nomad team came upon EcoCart, which they found interesting because they saw it as an opportunity to not only leverage their customers to help them carry the financial burden of being carbon neutral but also to engage their customers more deeply about their mission to operate sustainably.

Solution

Nomad implemented a customer-paying carbon neutral order option at checkout via EcoCart to give customers the opportunity to participate in their sustainability efforts. The idea was to allow customers to offset the emissions of their own orders in order alleviate some of the financial burden the company was carrying in order to maintain their carbon neutral certification status.

On top of sharing the financial burden, Nomad also leveraged EcoCart as a way to more transparently communicate why and how they aim to be a carbon neutral organization. This aspect of the solution was meant to engage customers on a deeper level and foster longer-lasting relationships based on shared values (much like how the founders originally came together based on shared values).

Result

Since implementing EcoCart, Nomad has seen more than 30% of their customers select to make their orders carbon neutral and has received nothing but positive sentiment for the option. This adoption rate has greatly alleviated the the financial burden of maintaining their carbon neutral status and has shown that Nomad’s customers are enthusiastic about the brand’s mission to operate sustainably.

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