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Face the Future Fosters Loyalty and Drives Growth Through Sustainability

About:

Face the Future is an industry-leading, UK-based skincare, haircare, and cosmetic brand company that fosters loyalty and drives growth through sustainable practices.

Challenge:

With a commitment to the planet, Face The Future was looking for a way to engage their customers and continue their commitment to sustainability initiatives to their most loyal customers.

Solution:

In order to do so they leveraged climate positive orders as a way for customers to earn extra loyalty points.

Result:

Face The Future saw 130% higher AOV for loyalty members than non-loyalty members, 200% increase in number of purchases per customer, and 3X more spend than non-loyalty members by leveraging their sustainable ethos through their loyalty program.

About

Face The Future has always had a commitment to both people and the planet.

Face the Future is a United Kingdome based, industry-leading skincare, haircare, and cosmetics ecommerce company.

Striving to be “people-powered” Face the Future puts the people they serve at the heart and center of their business values, aiming to create an inspired and transparent community. From what is in their products to business operations the owners believe in focusing on the things that matter, whilst “getting it right the first time”, This means choosing to make strategic decisions that will have the greatest positive impact on the world and focusing on sustainability is a top priority.

Challenge

Face The Future has always had a commitment to the planet. From working with partners who share the same values, to 100% recyclable packaging and inserts, to reducing waste and pollution output their operations even challenge suppliers on their sustainability agenda. And, when it comes to reducing the carbon footprint of their online orders, they partner with EcoCart to allow their customers to make their online order climate positive.

But, Face the Future was looking for a way to further engage their customers and continue their commitment to supporting sustainability initiatives. That’s when they approached EcoCart and Loyalty Lion.

Solution

As a way to further engage their customers and continue their commitment, they decided to implement sustainability incentives into their loyalty program. In order to do so, they leveraged climate positive orders as a way for customers to earn extra loyalty points while supporting global forestry projects.

By leveraging their sustainable ethos through their loyalty program, Face The Future was able to form emotional connections with their customers to drive CLTV. They did this by utilizing EcoCart’s ability to weave unique touchpoints across the customer experience creating transparency and trust that builds loyalty fostered by shared values. In addition, implementing EcoCart’s customer-paying climate positive order option into their loyalty program relieved Face the Future of the financial burden of offsetting each online order.

Result

Face the Future’s sustainable shoppers were proven to be the most loyal. The loyalty program members who used their loyalty points to make their climate positive had a 130% higher average order value and ordered and spent three times more compared to non-members over a 12-month period. They also saw a 200% increase in the number of purchases per loyalty customer.

The intersection between sustainable shoppers and loyal shoppers with Face the Future proves that when you allow your customers to join in on your sustainability journey through transparent communication and shared values you foster a greater CLTV.

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OTHER RESOURCES

Articles

Sustainable Manufacturing: Aligning with ESG Goals for Business Success

Learn all about sustainable manufacturing in ecommerce to begin your green certification process.

Guides & Reports

State of Sustainability in Ecommerce Report

Customer Examples

Simbly

Articles

Sustainable Manufacturing: Aligning with ESG Goals for Business Success

Learn all about sustainable manufacturing in ecommerce to begin your green certification process.

Guides & Reports

State of Sustainability in Ecommerce Report

Customer Examples

Simbly

Get started on your sustainability journey with EcoCart.

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