The Good Kind is a supermarket that puts the planet first and works with brands that hold the same sustainable beliefs. To further their commitment to the planet, The Good Kind integrated EcoCart into their checkout process to empower their customers to make their orders carbon neutral.

They also added a page explaining what carbon neutral delivery means, and how it works. This provides a great opportunity for them to educate their customers about the carbon neutral option, so they understand how it works but also are aware the option exists.